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Here are some sample projects that illustrate the scope of our work. For additional project and client information, please Contact us.
| Client: | | British Columbia Ministry of Transportation | | Industry: | | Government | | Need: | | Implement a new road signage program in the British Columbia wine industry; sell program to and raise funds from industry | | Solution: | | In consultation with the Ministry, wineries, industry associations and municipal governments, BKNL developed a sales / promotion plan and a logistical framework for the new signs. Our consultants communicated the program to the wineries and other stakeholders and solicited paid participation | | Results: | | 81% paid participation from industry to cover 1/3 of program cost and save taxpayer dollars |
| Client: | | Leading Edge British Columbia | | Industry: | | Non-Profit | | Need: | | Grow the British Columbia technology sector in the domestic and international arenas | | Solution: | | BKNL's principal worked with the association to facilitate the formation of technology marketing partnerships. She organized and managed consortia strategy workshops with industry and government representatives; organized the association's participation in and represented the organization at high-profile investment and industry events; developed market entry plans and sourced contract bidding opportunities for alliances in biotech, forestry technology, e-learning, environmental spill response and water treatment; and organized industry seminars with high-level guest speakers from key export markets. Further, she implemented a formal process for promoting and communicating targeted marketing initiatives to over 1200 of British Columbia’s top technology firms, and implemented a lead tracking database and procedures for the agency’s business development unit | | Results: | | Value of awarded contracts to technology marketing consortia: approximately $10 - $20 million to date. Improved lead follow up, more efficient allocation of resources and better customer service |
| Client: | | BEVCO Sales International Inc | | Industry: | | Manufacturing | | Need: | | A new marketing and sales strategy to capitalize on existing and upcoming market opportunities, while further expanding IT utilization and sales process automation | | Solution: | | BKNL analyzed the past performance of the business and developed a sales forecast, based on thorough industry and market analysis. We re-designed the sales process to facilitate transparency between the agent network and head office and to automate sales activities by utilizing a customer relationship management (CRM) information system. Our deliverables included a 2-year marketing and sales plan, complete with sales strategies, goals, tasks, budget, implementation timeline and controls | | Results: | | Implementation of BEVCO's marketing and sales plan has resulted in sales results within 5% of BKNL's sales forecast |
| Client: | | Joe Fortes Inc | | Industry: | | Retail | | Need: | | Deepen market differentiation and targeting and improve controls for tracking coupon effectiveness and lead generation/classification | | Solution: | | BKNL built internal process and procedures for coupon drive and lunch coupon management. BKNL designed and implemented a scalable database solution to generate leads through coupon redemption, schedule and manage coupon and other promotional campaigns and assess effectiveness of promotional efforts. Users received extensive on-site training and refer to a customized application training manual, accessible from within the database itself | | Results: | | The client is utilizing the application on a daily basis and is considering expanding its functionality over the Internet. Furthermore, management has an improved and more detailed account for the effectiveness of promotional tasks through easy access to an add-on powerful customized management reporting module |
| Client: | | AlphaShield Inc | | Industry: | | Technology | | Need: | | Secure a round of financing to complete product development, launch marketing and promotional programs, build administrative infrastructure and acquire human resources | | Solution: | | BKNL analyzed the market and competition, developed the marketing strategy and organizational infrastructure and produced an investor-ready 3-year business plan and financials | | Results: | | The client secured $2 million in first-round financing |
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